Client: Global Fashion Retailer

Challenge: The retailer’s physical stores and e-commerce platforms worked in silos. Lack of integration limited personalization, inventory efficiency, and customer engagement.

Solution (Detailed):

Chrysalis enabled an AI-powered omnichannel retail transformation:

• Unified Customer Data Platform (CDP) – Integrated online and offline customer data for 360° insights.
• Personalized Recommendations – AI-driven product suggestions across e-commerce, apps, and stores.
• Intelligent Inventory Management – AI predicted demand, optimizing stock allocation.
• Digital Experience Design – Revamped customer journeys with mobile-first design and loyalty integration.

Results:
✔ 20% increase in sales through personalization.
✔ 30% reduction in stockouts and overstocking.
✔ Higher customer loyalty with consistent omnichannel experience.